Review: Subliminal: How Your Unconscious Mind Rules Your Behavior

Subliminal: How Your Unconscious Mind Rules Your Behavior
Subliminal: How Your Unconscious Mind Rules Your Behavior by Leonard Mlodinow
My rating: 4 of 5 stars

Book #25 for 2015

This was a coherent, engaging, accessible, and entertaining book, and Mlodinow did an excellent job of explaining concepts in layman’s terms without dumbing them down a lot, and he had a good balance of academic sources and personal insights. I especially liked how he provided examples drawn from his family’s experiences as Holocaust survivors and immigrants to the US. Mlodinov is the sort of non-fiction author I think would be fascinating to meet in person.

I would recommend this to anybody with an interest in behavioral psychology but who isn’t looking for something written at an advanced level.

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